Social Media Management
Stay consistently visible without managing the content calendar yourself.
We plan, write, design, schedule, and publish your content so your business stays visible without social media becoming another job on your list.
We plan it. We create it. You approve it. We publish it.
- Essential Presencefrom $650/month
- Growth Presencefrom $850/month
- Full Deskfrom $1,100/month
What’s included
What we handle for you.
One strategy. Consistent execution across your channels. Approved core content is distributed across your agreed platforms — for example Facebook, Instagram and LinkedIn. Platform-specific strategy, unique captions per platform, community management and advanced reporting can be scoped separately when needed.
- 01One core content strategy
- 02Monthly content planning
- 03Caption writing in your brand voice
- 04Branded graphics
- 05Scheduling and publishing
- 06Consistent distribution across your agreed channels
Discovery first
Before we create anything, we learn the business.
Good social media should not sound like an outside agency guessing at your brand. Our onboarding process helps us understand your voice, audience, values, services, visual preferences, approval process, and the things you never want your brand to say.
- 01
Brand
What you stand for and how you want to be perceived.
- 02
Audience
Who you need to reach and what matters to them.
- 03
Voice
How you sound — and how you never want to sound.
- 04
Visual Direction
What feels like your brand and what does not.
That becomes the foundation for everything we create.
How we work
The Social Desk Method
Our social media process — a documented path from idea to approved post.
01
Learn
We learn your business, audience, voice, services, visual standards, approval preferences, and what you never want us to say.
02
Plan
We build the content direction before we start writing, so the calendar has purpose instead of random posts.
03
Create
Our team writes, designs, edits, and prepares the content.
04
Check
Every piece goes through internal review against your brand rules before you ever see it.
05
Review
You review the content and request any changes.
06
Approve & Publish
Nothing publishes without approval. Once approved, we schedule and publish on the agreed cadence.
07
Keep Track
Requests, revisions, and deliverables stay organized so nothing important gets lost.
Client-specific
Your brand rules stay your brand rules.
Every client has their own voice, audience, visual standards, preferences, approval process, and things they never want used. We keep those instructions organized so one client's rules never bleed into another's.
Voice
We learn how your brand should sound.
Visuals
We follow your approved look and creative standards.
Preferences
We track what you want more of, less of, and never used.
Approval
We follow the review path your business requires.
Quality control
Checked before it reaches you.
Every client-facing piece goes through internal review before approval. That means your time is spent reviewing finished work, not catching preventable mistakes.
- Draft
- Internal QA
- Human Review
- Client Approval
- Publish
Executive and personal-brand content receives an additional editorial review for voice, tone, and positioning.
Nothing publishes without your approval.
You stay in control of what represents your business. Content is prepared, reviewed internally, then sent for approval before it goes live.
Organized behind the scenes.
Requests, revisions, approvals, and deliverables are tracked so client work stays visible and organized from request through delivery.
You review. We manage.
Working together
What to expect when you work with us
01
We plan ahead
Our normal workflow is built around advance planning so content is prepared, reviewed, and approved before it needs to go live.
02
You review, we manage
We handle the planning, writing, creative, internal review, scheduling, and publishing workflow. Your role is to review and approve.
03
Nothing publishes without approval
Content is not published until it has been approved.
04
The first weeks are for calibration
The first one to two weeks are focused on learning your voice, preferences, visual style, and feedback so we can build a stronger steady-state content rhythm.
05
Timely feedback keeps the calendar moving
For ongoing social media management, clients are generally asked to review scheduled content within 48 hours.
06
Last-minute requests are the exception
We'll make reasonable efforts to accommodate time-sensitive requests, but advance planning is our standard operating model.
We work best when content is planned ahead.
Our standard workflow is designed to maintain an approved content queue in advance rather than relying on same-day or reactive posting.
Onboarding
The first 1–2 weeks
The beginning of a new engagement is a calibration period. We use that time to learn your brand voice, tone, visual preferences, content expectations, and approval style.
More feedback and revisions are normal during this phase. The goal is to build a shared understanding before settling into the ongoing content rhythm.
Collaboration
Your part is simple
We manage the process, but successful execution still depends on timely collaboration.
- Provide accurate onboarding information
- Share brand guidelines and needed assets
- Review and approve content on time
- Use one clear point of contact when possible
You review. We manage.
Complex accounts
Built for more than one account.
The Social Desk can manage businesses with multiple locations, multiple social accounts, multiple decision-makers, and company plus leadership brands under one coordinated plan.
- Multi-location social management
- Company + executive accounts
- Multiple stakeholders
- Multiple approval levels
- Cross-platform publishing
Healthcare experience
We know healthcare.
Healthcare and home care are where our experience runs deepest. We understand the importance of credibility, sensitive language, complex services, multiple stakeholders, and content that has to be accurate before it goes live.
And we know how to make healthcare marketing not look like healthcare marketing.
And we work beyond healthcare.
The same discipline that matters in healthcare, clarity, trust, consistency, and careful review, makes stronger marketing in every industry.
- 01Healthcare & Health Tech
- 02Professional Services & Consulting
- 03Executive & Leadership Brands
- 04Home & Local Services
- 05Beauty & Wellness
- 06Events & Experiences
Reporting
Reporting that tells you what’s working.
Where reporting is included, we review performance across reach, engagement, audience growth, publishing activity, top-performing posts, and content trends so we can see what’s resonating and what should change next.
Reporting is how we understand what’s working and guide future content — it isn’t a promise of results or a claim about revenue.
- Reach and content views
- Engagement and shares
- Audience growth
- Publishing consistency
- Top-performing posts
- Video performance
- Period-over-period trends
- Essential PresenceBasic performance snapshot, quarterly or on request.
- Growth PresenceMonthly performance snapshot with key trends, top-performing content, and brief recommendations.
- Full DeskMonthly performance report with trend comparison, top-performing content, recommendations, and strategy discussion.
- Personal LinkedInMonthly performance snapshot where available.
- Executive Thought LeadershipMonthly reporting with stronger emphasis on content themes, positioning, and what is resonating.
We don't promise followers, leads, or viral growth.
We do not guarantee followers, engagement, leads, sales, revenue, virality, or specific performance outcomes. Our focus is on consistency, execution, professional presence, and using performance data to improve the content strategy over time.